Overview

Pace is a menstrual cycle and symptom tracking app designed with a neutral visual identity, focusing only on essential features.

I oversaw the entire design process, from research to prototyping.

Year

2024

Platform

iOS

Team Designer(Myself), Project Manager, Researcher

Project Timeline

Timeline

Research

Since this is a highly saturated market, we first conducted a competitive analysis to understand the landscape and find opportunities.

Research Findings

Our research revealed the following insights:

1. Users don’t switch apps easily
   • Most users tend to continue using the first app they download, even if it doesn’t fully meet their needs.
2. Apps are often designed based on gender stereotypes
   • Assume users want to procreate at some point in their lives.
   • Include content unrelated to menstruation (e.g., fashion, beauty or relationship advice).
   • Rely on the assumption that women prefer pink and “cute” aesthetics.

Concept

Given that users are reluctant to switch apps, simply releasing another period tracking app wouldn’t be enough to acquire users.

So, we took a different approach from existing apps. Instead of cluttering the experience with irrelevant content, our app focuses on delivering only essential features while intentionally avoiding gender stereotypes.

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Features

Focus on only essential features for menstrual cycle and symptom tracking

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<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" />

Visual

Neutral visual style with no imposed stereotypes

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